Research and Planning

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Context of Bauer Media Group

Bauer Media UK is an entertainment network of iconic, multi-platform brands. The business became part of the Bauer Media Group, Europe's largest privately owned media group, in 2008. Founded in Hamburg in 1875 and in its fifth generation of family ownership, the Bauer Media Group operates in 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide. 

In the UK Bauer Media Group has reached 25 million consumers. Their portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Their scale, coupled with their portfolio, give them an advantage over pure play magazines or radio competitors.  

Magazine Terminology 

  • Main Imagine
  • Masthead
  • Barcode
  • Cover lines
  • Strap line
  • Date line
  • Price
  • Main cover line

Bauer Magazine Analysis

Image result for grazia magazine

  • Main Image: The main image is used in the centre of the magazine, in this example how Rihanna is in the centre of the cover.
  • Cover Lines: All cover lines are used to give a bit of insight as to what is held inside the magazine, also it is a little taster of what the topic is and who is involved. In this example, GRAZIA, uses "Are you ready for the million dollar orgasm!"
  • Bold Text: This attract the reader as they would like to know more about it, this is conventionally in the feature article, in this example GRAZIA, uses "Lily to lift lid on music industry abuse"
  • Masthead: For the masthead it is bold and extremely large in size compared to any other text on the cover, this is so readers know exactly what magazine it is, in this example it is "GRAZIA".
  • Main Cover Line: Rihanna is the main cover imagine as she will be featured in this GRAZIA issue.



Image result for empire magazine

  • Main Image: The main image is used in the centre of the magazine, in this example how Ryan Gosling and Harrison Ford is in the centre of the cover.
  • Cover Lines: All cover lines are used to give a bit of insight as to what is held inside the magazine, also it is a little taster of what the topic is and who is involved. In this example, EMPIRE presents "With Ford and Gosling on set of the sequel we though we'd never see".
  • Bold Text: This attract the reader as they would like to know more about it, this is conventionally in the feature article, in this example EMPIRE, uses "Everything you need to know about Black Panther".
  • Masthead: For the masthead it is bold and extremely large in size compared to any other text on the cover, this is so readers know exactly what magazine it is, in this example it is "EMPIRE".
  • Main Cover Line: Ryan Gosling and Harrison Ford is the main cover imagine as they will be featured in this EMPIRE issue.


Related image

  • Main Image: The main image is used in the centre of the magazine, in this example how Margot Robbie is in the centre of the cover.
  • Cover Lines: All cover lines are used to give a bit of insight as to what is held inside the magazine, also it is a little taster of what the topic is and who is involved. In this example, GRAZIA presents "Margot Robbie's on-set meltdown"".
  • Bold Text: This attract the reader as they would like to know more about it, this is conventionally in the feature article, in this example GRAZIA, uses "Inside the a-list super churches".
  • Masthead: For the masthead it is bold and extremely large in size compared to any other text on the cover, this is so readers know exactly what magazine it is, in this example it is "GRAZIA".
  • Main Cover Line: Margot Robbie is the main cover imagine as she will be featured in this GRAZIA issue.
Fashion Magazine Website Analysis


PAUSE magazine is a fashion magazine which also has a website which includes much more content than the magazine as it has unlimited space and can check out previous issues, which allows the workers at PAUSE to put as much information about a specific topic or trend. Additionally, PAUSE allows for the readers have a monthly subscription which will deliver a new issue a month and interact more with their readers through email. 




VOGUE magazine is a fashion magazine which also has a website which includes much more content that the VOGUE monthly issues, this is better as it has unlimited space and can cover previous issues and go into more detail in topics. Furthermore, VOGUE magazine allows readers for a monthly subscription which allows the readers to pick their favourite authors and can get email about new issues and new fashion trends.




ELLE magazine is a fashion magazine which also has a website which includes previous issues and more detailed content about stories and trends and fashion news, this is better for the readers as they can get more information and see previous issues. In addition, ELLE magazine allows readers to subscribe monthly to their website which will deliver a monthly issue and email the newest fashion trends and news.

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Intertextuality between magazines



In this issue of VOGUE Lebron James which is a professional basketball player has been portrayed as King Kong, this has been done due to the pure aggression he has while playing basketball and on how Lebron is called a "Beast" due to how good of a basketball player he is and what he brings to the table if he's in the mind state. Additionally, Gisele Bündchen the model in the VOGUE issue is portrayed as the woman being captured in the King Kong poster which is from 1918.


Audience Profiling

  • Ages between 16-25.
  • Occupation non-specific.
  • A-level education or above preferred. 
  • Women who are interested in high end fashion.

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