Oasis Academy Hadley - Casian A Level Media

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Research and Planning

on May 20, 2020

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RESEARCH

Task 1

PLANNING

Task 1

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Research and Planning

Context of Bauer Media Group Bauer Media UK is an entertainment network of iconic, multi-platform brands. The business became part of the Bauer Media Group, Europe's largest privately owned media group, in 2008. Founded in Hamburg in 1875 and in its fifth generation of family ownership, the Bauer Media Group operates in 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide. In the UK Bauer Media Group has reached 25 million consumers. Their portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Their scale, coupled with their portfolio, give them an advantage over pure play magazines or radio competitors. Magazine Terminology Main Imagine Masthead Barcode Cover lines Strap line Date line Price Main cover line Bauer Magazine Analysis Main Image: The main image is used in the centre of the

Construction

NEA Products Below are my first and second front covers and contents pages of my magazine. WEBSITE: This is my website: https://casiandominte231.wixsite.com/extinct I will be submitting the blog page.

Statement of Intent

For my front/contents pages I will be using relevant and contextual language to appeal to my target demographic of class AB, 16-25 females. The main cover of both magazines will be central, featuring two females models and will be using a feminine colour palette featuring colours that will represent spring and summer trends for women which is why the colours are warm. In terms of representation, I will be using one white female model that is in her later teens and bisexual and one black female model that is in her mid 20's to reflect diversification and attract new audiences to the new brand. This is both inspirational and relatable to the target audience, as one of the covers is a young teen which means that children and other teens can get inspired to get in modelling or media due to these models making an example of themselves, also because they are young they will get influenced faster as the model is there age or a bit older, moreover, the second front cover there is a young

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Research and Planning

RESEARCH

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